{"id":81443,"date":"2021-05-13T10:42:25","date_gmt":"2021-05-13T10:42:25","guid":{"rendered":"https:\/\/designbuzz.com\/?p=81443"},"modified":"2021-05-13T10:42:25","modified_gmt":"2021-05-13T10:42:25","slug":"how-to-set-up-a-clients-website-to-support-their-link-building-campaign","status":"publish","type":"post","link":"https:\/\/designbuzz.com\/how-to-set-up-a-clients-website-to-support-their-link-building-campaign\/","title":{"rendered":"How to Set Up a Client\u2019s Website to Support Their Link Building Campaign"},"content":{"rendered":"<div class=\"79269cf5c79b40a0fba5c0560fa469d3\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9477973674766713\"\r\n     data-ad-slot=\"8885944693\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>Aside from building a dynamic<em><span style=\"text-decoration: underline;\"><strong> website<\/strong><\/span><\/em>, creating a client\u2019s site to support their link building campaign is one of the most helpful things you can do for them. Although someone else will likely be handling the link building campaign, there are several ways you can lay the foundation for success.<!--more--><\/p>\n<h2>1. Install a plugin that makes creating 301 redirects easy<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-81472\" src=\"https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin.jpg\" alt=\"Installation-of-plugin\" width=\"800\" height=\"534\" srcset=\"https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin.jpg 800w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin-300x200.jpg 300w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin-600x401.jpg 600w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin-768x513.jpg 768w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin-585x390.jpg 585w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/Installation-of-plugin-263x175.jpg 263w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Sooner or later, your client will rename or delete content. It\u2019s unavoidable. While you can\u2019t make your clients remember to create 301 redirects, you can set them up for success by installing a plugin that makes it easy.<\/p>\n<p>Link. build explains that <a href=\"https:\/\/link.build\/\" target=\"_blank\" rel=\"noopener\">backlinks are one of the strongest ranking signals<\/a> search engines use to determine a website\u2019s ranking. Losing even one quality backlink by failing to set up a 301 redirect can set your client back quite a bit.<\/p>\n<p>Before releasing a website to your client, show them how to create 301 redirects and explain why it\u2019s critical for their link building campaign. Explain that they should avoid renaming URLs and deleting content that has been linked on other sites.<\/p>\n<p>Explain that broken links kill \u201clink juice\u201d and traffic, which are the two main reasons for link building in the first place. Then, explain how broken links are created and how 301 redirects solve the problem. For example, let them know:<\/p>\n<h3>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Many editors remove broken links<\/h3>\n<p>Changing the URL or deleting a webpage will create a broken link (404 error) wherever that page is linked. If an editor removes a broken link pointing to your client\u2019s site, your client will no longer get any benefit from that hard-earned backlink.<\/p>\n<h3>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Broken links disappoint visitors<\/h3>\n<p>If an editor doesn\u2019t remove a broken link, people will click on that link expecting to find content. When the link returns a 404 error, visitors will be disappointed and may not keep browsing or return.<\/p>\n<p>Remind your clients that 301 redirects are not a fix-all solution, but are a last resort when pages must be deleted or renamed. The ideal solution is to avoid deleting and renaming URLs whenever possible.<\/p>\n<h2>2. Create a simple, search engine friendly URL structure<\/h2>\n<p>A strong link building campaign is supported by a simple, search engine friendly URL structure. Although the complexity of a URL structure doesn\u2019t impact a backlink\u2019s strength, a long and complex URL structure might get backlinks removed.<\/p><div class=\"79269cf5c79b40a0fba5c0560fa469d3\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9477973674766713\"\r\n     data-ad-slot=\"8885944693\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>When building backlinks on a publishing site, editors can delete the link at any time if they feel it\u2019s inappropriate or doesn\u2019t provide value. <a href=\"https:\/\/ahrefs.com\/blog\/bad-links\/\" target=\"_blank\" rel=\"noopener\">There are penalties for publishing bad quality links<\/a>, and publishers don\u2019t want to risk getting buried in the search engines.<\/p>\n<p>Having an unusual or complex URL structure is often a red flag to editors. For example, if a link has a tracking number or affiliate ID appended to the end, or contains a long string of random numbers and letters, editors might view that link as spam. They might not even click to view the content before deleting the link.<\/p>\n<p>Creating a simple, search engine friendly URL structure is easy. Most content management systems come with friendly URLs, and if you\u2019re creating a CMS from scratch, you just need to make sure URLs are generated appropriately.<\/p>\n<h2>3. Make it easy to create new pages and posts<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81473\" src=\"https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/WordPress-for-your-website.jpg\" alt=\"WordPress for your website \" width=\"800\" height=\"547\" srcset=\"https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/WordPress-for-your-website.jpg 600w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/WordPress-for-your-website-300x205.jpg 300w, https:\/\/designbuzz.com\/wp-content\/uploads\/2021\/05\/WordPress-for-your-website-585x400.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Whether you\u2019re designing a custom content management system from scratch or using an existing platform like WordPress, make sure it\u2019s easy to create new content. Your clients should be able to click just a few times to create new content.<\/p>\n<p>Over the course of their link building campaign, they\u2019ll need to create quite a bit of fresh content. The easier it is to create new pages and posts, the smoother their link building process will be.<\/p>\n<h2>4. Encourage clients to create in-depth content<\/h2>\n<p>A successful link building campaign is tied to high-quality content. Editors are less likely to remove backlinks when those backlinks provide in-depth, valuable content.<\/p>\n<p>While it\u2019s not your job to create content, it\u2019s a great idea to <a href=\"https:\/\/designbuzz.com\/5-types-of-content-for-digital-marketing-how-they-stack-up\/\">encourage your clients to generate in-depth guides<\/a> and feature-length posts. Explain to your clients the kind of content that will stand the test of time on other publisher\u2019s websites. Encourage them to write unique content that explores their topics in-depth and provides high value to the reader.<\/p>\n<h2>You are an asset to your clients<\/h2>\n<p>Even if your only paid job is to design a website, you are an asset to each of your clients. You can give clients tips and advice dealing with a variety of other web-related subjects including link building and other SEO components.<\/p>\n<p>It may not be your job, but the more help you provide for your clients, the more of an asset you will become.<\/p>\n<p>Article Submitted By Community Writer<\/p>\n<div class=\"79269cf5c79b40a0fba5c0560fa469d3\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n          <p><a id=\"link-15\" href=\"\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            <img decoding=\"async\" style=\"width:100%;height:auto;\" id=\"img-15\" src=\"\"><\/a><\/p>\r\n            <script>\r\n            var xmlhttp = new XMLHttpRequest();\r\n            xmlhttp.onreadystatechange = function() {\r\n              if (this.readyState == 4 && this.status == 200) {\r\n                var myObj = JSON.parse(this.responseText);\r\n                document.getElementById(\"link-\"+myObj.id).setAttribute('href',myObj.url);\r\n                document.getElementById(\"img-\"+myObj.id).setAttribute('src','https:\/\/fetch.drprem.com\/\/uploads\/'+myObj.image);\r\n              }\r\n            };\r\n            xmlhttp.open(\"GET\", \"https:\/\/fetch.drprem.com\/\/api\/Ads\/15\", true);\r\n            xmlhttp.send();\r\n            <\/script>\r\n        \r\n        <style>\r\n        *{box-sizing:border-box}.top-container{display: grid;grid-template-columns: auto auto auto;}.column{float:left;width:100%;padding: 0 7.5px 15px 7.5px;}.row{margin:0 -5px}.row:after{content:\"\";display:table;clear:both}@media screen and (max-width: 600px){.top-container{display: block;grid-template-columns: unset;}.column{width:100%;display:block;margin-bottom:20px}}.card{text-align:center;}.card_image img{width:100%}.card_body{padding:15px}.card_title{font-size: 14px;line-height: 19px;text-decoration: none;text-align:left;color: #333;}.card-heading{text-align: left;margin-bottom: 25px !important;}\r\n        <\/style>\r\n        <div class=\"row todays-top\">\r\n            <h3 class=\"card-heading\"> Today's Top Articles: <\/h3><div class=\"top-container\" id=\"todays-top\">\r\n        <\/div>\r\n        <\/div>\r\n        <script>\r\n            var xmlhttp = new XMLHttpRequest();\r\n            xmlhttp.onreadystatechange = function() {\r\n            if (this.readyState == 4 && this.status == 200) {\r\n            var myObj = JSON.parse(this.responseText); \r\n            myObj.forEach(function(item) {\r\n            document.getElementById('todays-top').innerHTML += '<div class=\"column\"><div class=\"card\"><div class=\"card_image\"><a href=\"'+item.url+'\"><img decoding=\"async\" src=\"'+item.image+'\"><\/a><\/div><div class=\"card_body\"><a href=\"'+item.url+'\"><h3 class=\"card_title\">'+item.title+'<\/h3><\/a><a href=\"'+item.url+'\">Read more<\/a><\/div><\/div><\/div>';\r\n            });\r\n            }\r\n            };\r\n            xmlhttp.open(\"GET\", \"https:\/\/fetch.drprem.com\/api\/Blogs\", true);\r\n            xmlhttp.send();\r\n            <\/script>\r\n        \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<style>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t.videoWrapper{position:relative;padding-bottom:56.25%;height:0}.videoWrapper iframe{position:absolute;top:0;left:0;width:100%;height:100%}\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/style>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"videoWrapper\" id=\"video_7\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tvar xmlhttp = new XMLHttpRequest();\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            xmlhttp.onreadystatechange = function() {\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            if (this.readyState == 4 && this.status == 200) {\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                var myObj = JSON.parse(this.responseText);\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                document.getElementById(\"video_\"+myObj.id).innerHTML = myObj.embed_video_code;\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            }\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            };\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            xmlhttp.open(\"GET\", \"https:\/\/fetch.drprem.com\/api\/Videos\/7\", true);\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            xmlhttp.send();\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/script>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Aside from building a dynamic website, creating a client\u2019s site to support their link building campaign is one of the most helpful things you can do for them. Although someone else will likely be handling the link building campaign, there &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/designbuzz.com\/how-to-set-up-a-clients-website-to-support-their-link-building-campaign\/\"> <span class=\"screen-reader-text\">How to Set Up a Client\u2019s Website to Support Their Link Building Campaign<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":10,"featured_media":81474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5456],"tags":[12736,12727,12724,1588,8933,12737,23,12725,12729,12726,9754,18,12728,2408,7249],"class_list":["post-81443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offbeat","tag-backlinks","tag-broken-links","tag-clients-website","tag-clients","tag-content","tag-deleting-the-link","tag-featured","tag-link-building-campaign","tag-new-pages","tag-plugin","tag-search-engine-friendly","tag-top","tag-url-structure","tag-visitors","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/posts\/81443"}],"collection":[{"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/comments?post=81443"}],"version-history":[{"count":0,"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/posts\/81443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/media\/81474"}],"wp:attachment":[{"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/media?parent=81443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/categories?post=81443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbuzz.com\/wp-json\/wp\/v2\/tags?post=81443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}